This project had its genesis at ICON3
in Philadelphia, PA in June of 2003. I
shared a hotel room with two illustrator
friends, Rob Saunders and James Kaczman.
Rob also happened to be in the all-illustrator
band, the Half-Tones, that was performing
at ICON. Given a bottle of Jose Cuervo
for the band’s efforts, Rob brought
it up to our hotel room followed by a
small horde of party-goers. Thus were
the “Cuervistas” formed. Meeting
for camaraderie and tequila several times
after the event, we decided to have our
own alternative to ICON4, dubbed “CuervoCon”.
In August of 2005, everyone met at James’
house in Connecticut for a weekend of
shop talk, sketching, music and revelry.
To spice it up, James gave us all the
“assignment” to design and
illustrate the label and/or box for the
Jose Cuervo Reserva bottle. What you see
is my interpretation.